Our story & Our Goal
It all began on a late-night layover in Tokyo.
Jet-lagged, hungry, and wandering through a tiny convenience store, our founder stumbled upon a chocolate snack so unbelievably good it felt… magical.
The kind you taste once and never forget.
That moment sparked a question:
“Why can’t everyone enjoy snacks like this—without flying across the world?”
So the journey began.
From hidden snack markets in Seoul, to artisan chocolatiers in Melbourne, to old-school confectionaries in Singapore, we started chasing flavors the world doesn’t normally share.
We met makers, explored food alleys, tested hundreds of treats (yes, best job ever), and collected stories behind every bite.
What started as a suitcase full of snacks became a mission:
To deliver the world’s happiness in a box.
One flavor. One country. One smile at a time.
Today, every snack we select has a purpose—
to remind you that joy can be simple, discovery can be delicious, and adventure can start right at home.
Welcome aboard the Choco Express.
Next stop: Everywhere.
discoveries straight to you. From iconic chocolate classics to hidden gem treats found in small markets and faraway towns, we carefully curate each product with passion, quality, and curiosity.
We believe that every bite should feel like an adventure — a moment of joy, nostalgia, or excitement wrapped up in a single piece of chocolate. Whether you’re indulging yourself, sharing with a friend, or gifting someone special, we aim to deliver more than just snacks — we deliver happiness.
Welcome aboard — the journey is delicious. 🚂🍫✨
For more than 36 years, Choco Express has built a strong and reliable presence in Singapore’s FMCG landscape. Over the decades, we have earned the trust of leading retailers by consistently delivering quality products, dependable service, and strong brand performance.
Today, Choco Express works with major supermarket chains and key retail partners across Singapore, ensuring extensive market reach and nationwide visibility for our products. Our long-standing relationships with these supermarkets reflect our ability to meet high operational standards, maintain supply consistency, and support our partners with effective merchandising and category management.
Backed by more than three decades of industry experience, Choco Express continues to strengthen its distribution network and expand its portfolio, positioning the company for sustained growth and new opportunities in Singapore’s dynamic retail environment.
Over the years across the platform, we have achieved and many awards and Platform titles Multi-Platform E-Commerce Excellence (2024)
E-commerce Our brand continues to demonstrate outstanding performance across Southeast Asia’s leading online marketplaces, maintaining top-tier ratings and premium platform titles recognized by consumers and platform partners alike.
